Buying and Merchandising

In collaboration with Whistles I chose a key trend from WGSN called Encounter Culture and designed a range for Whistles to sell next summer on Adobe Illustrator. From looking into key shapes, colours and trends from past years, the range is a combination of the Encounter Culture trend and the Whistles aesthetic. The document also includes financials, quality of materials and merchandising of the clothes and phasing of the clothing throughout the summer.